Audience
Welcome to Audience! On this section of the site we are going to explore audience and audience address, lets start at the beginning.
The 'Effects' debate: -
'Effects debate' states that media directly affects audiences.....
Our survey says....... It's rubbish.
Use's And Gratifications: -
P = Personal Identification
I = Information
E = Entertainment
S = Social Interaction
In reality, neither the media nor audiences are all powerful. (E.g. Audience rely upon the news to present information, but they choose whether to believe it). It's pretty easy to understand!
Forward to Audience Address!